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Программа Hospitality Management
Поднимите свою карьеру на новый уровень! Получите знания и навыки мирового класса через программу смешанного обучения в партнерстве с UN Tourism и Les Roches.
Программа Hospitality Management
Инновационные, Альтернативные и Устойчивые Тренды в Туризме
Инновационные, Альтернативные и Устойчивые Тренды в Туризме
Цель
Gain a comprehensive understanding of sustainability principles and innovative practices in the hospitality industry, and their impact on operational efficiency, marketing performance, customer experience, and compliance with environmental regulations.
Предметы
- Principles of Sustainability in Hospitality
- Managing Change & Digital Transformation
- Innovative, Alternative & Sustainable Trends in Tourism
- Latest Trends in Tourism
- Integration of Sustainability and Innovation in Hospitality Operations
Предпринимательство, Бизнес-моделирование и Кризис-менеджмент
Цель
The objective of the Entrepreneurship, Business Modeling & Crisis Management module is to equip students with the knowledge and skills necessary to develop and manage successful SME businesses in the hospitality industry. Additionally, students will learn crisis management strategies to ensure business continuity and protect assets and reputation.
Предметы
- SME Business Planning
- SME Business Management
- Maximizing Return on Investment
- Advanced Finance & Budgeting
- Strategic Management and Business Modeling
- Crisis Management
Управление Проектами и Международный HR
Цель
The objective of the Project Management & International HR module is to provide students with the knowledge and skills to effectively manage projects and human resources in the hospitality industry. Students will learn project management principles and techniques, as well as the practices and challenges of managing an international workforce.
Предметы
- Aligning Human Capital Strategy
- Project Management in Resort Properties
- Project Management
- Human Resources Budgeting and Control
- International Human Resource Management
Продвинутые Финансы и Бюджетирование
Цель
The objective of the Advanced Finance and Budgeting module is to equip students with advanced financial planning and budgeting techniques applicable to the hospitality industry. Students will learn to analyze and estimate revenues and expenses, apply forecasting models, and utilize financial indicators to make informed managerial decisions.
Предметы
- Advanced Planning Techniques and Tools
- Performance Estimation and Risk
- Financial Analysis and Reporting
- Cost Control and Revenue Management
- Capital Budgeting and Financial Forecasting
Управление Доходами
Цель
The Revenue Management module focuses on equipping students with the knowledge and skills necessary to design and implement effective revenue and pricing strategies in the hospitality industry. The module covers topics such as pricing and rate management, inventory management, demand forecasting, distribution channels, revenue analysis, and the use of technology and data-driven approaches to optimize revenue and profitability.
Предметы
- Revenue & Pricing Management
- Hospitality Revenue Management
- Revenue and Asset Management for Hotels
- Demand Forecasting
- Distribution Channels Management
Недвижимость и Инвестиции в Гостеприимство
Цель
This module equips students with the knowledge and skills needed to navigate the international hospitality and real estate industries successfully. They will gain a deep understanding of financial analysis, investment strategies, hotel development, asset management, effective communication, teamwork, and continuous professional development.
Предметы
- International Hospitality and Real Estate Industries
- Financial Analysis and Investment Strategies
- Hotel Development and Asset Management
- Communication and Interpersonal Skills
Управление Мероприятиями
Цель
This module equips students with the necessary knowledge and skills to plan, manage, and execute successful events in the hospitality industry. Students will learn event design, logistics, marketing, and risk management strategies, as well as the protocols and etiquettes associated with different types of events.
Предметы
- Event Design and Management
- Luxury Event Management and Communication
- Protocol & Etiquette
- Budgeting and Logistical Planning
Маркетинговые Стратегии и Аналитика Данных
Цель
The Marketing Strategies & Data Analytics for Hotel Management module aims to provide students with a comprehensive understanding of marketing strategies, digital marketing, data analytics, and experiential marketing in the hotel management industry.
Предметы
- Digital Marketing and Sales
- Marketing Strategies for Hotel Management
- Data Analytics for Business Optimization
- Experiential Marketing
- Global Strategic Marketing
- Customer Relationship Management
Что вы получите?
Получите ценные навыки и знания через нашу программу Hospitality Management
Customer Service Excellence
- Ability to deliver high-quality service and ensure customer satisfaction
- Understanding how to handle complaints and improve guest experiences
Food and Beverage Management
- Basics of menu planning, food safety standards, and catering operations
- Understanding cost control and quality assurance in food services
Operational Management Skills
- Proficiency in managing daily operations such as reservations, housekeeping, and front office tasks
- Familiarity with hospitality software for bookings, inventory, and billing
Tourism Integration
- Knowledge of how hospitality contributes to the tourism industry
- Familiarity with the roles of travel agencies and online platforms
Event Planning and Coordination
- Skills in organizing and managing events, meetings, and conferences
- Budgeting and logistical planning expertise
Team Management
- Skills in supervising and motivating hospitality staff
- Understanding team dynamics and conflict resolution
Hospitality Trends
- Awareness of current trends such as sustainable tourism, digitalization, and luxury services
- Insights into changing consumer preferences in the hospitality sector
Marketing Skills
- Knowledge of promoting hospitality services through traditional and digital marketing
- Understanding customer loyalty programs and branding strategies
Networking
- Opportunities to connect with industry professionals and peers
- Fostering valuable professional relationships
Additional Features
- Access to internship opportunities at renowned hospitality establishments
- Exposure to UN Tourism projects and partnerships, creating pathways for global career prospects
Improved Employability
- Qualification opens doors to roles such as front office manager, guest service supervisor, or event coordinator
- Boosted credibility and improved chances of securing managerial positions